Inspired by passion,
crafted for you.

Personalized camera straps
designed by photographers,
for photographers.

A dream. A camera strap. And one little boy's story

Our story began in 2011, when founder Katie Norris witnessed the strength and hope radiating from a terminally ill infant and his family during a photo shoot. Inspired by this experience, Katie envisioned a camera strap that could not only be comfortable and stylish but also empower photographers to tell their own stories.

From that vision, foto was born.

Today, we're a global brand dedicated to creating premium, personalized camera straps that tell YOUR unique story.

In 2021, Katie passed the torch to her friend Jared Hernandez (and wife Kate) to continue the mission of helping photographers stand out.

Feeling lost?
We see you.

At foto, we believe your camera strap shouldn't blend in – it should stand out. That's why we craft luxurious, personalized camera straps designed to elevate your look and showcase your brand while you are out shooting what you love.

Want to stand out?
We got you.

Professional vibes all day

Ditch the generic strap! A fotostrap speaks to your dedication and attention-to-detail.

Clever branding

A personalized strap to promote your business wherever you shoot.

Stylish comfort

Enjoy all-day comfort and a touch of luxury with our premium, American-made leather.

Don't let that boring camera strap hold you back. Imagine...

  • Commanding attention with a camera strap that reflects your business and your style.
  • Promoting your brand subtly and effectively with every frame you capture.
  • Shooting with confidence and comfort, knowing you look the part.

"I did not want to design an ordinary camera strap, but one that could make a difference."

— Katie Norris