It all started with a dream, a camera strap and one little boy’s story.
At FOTO, we craft classic leather goods that perform and age well. Designed by photographers for photographers, our personalized camera straps and coordinating leather accessories manifest your unique message. We use genuine leather that gains character over time, and proudly craft our products in America. Our company values beautiful and functional design, one-of-a-kind products and an exceptional brand experience.
The FOTO story starts back in 2011 when founder Katie Norris experienced a life altering photo shoot with a terminally ill infant and his brave parents. Katie saw hardship but even more strength and hope, and sought to create a camera strap that could help make a difference. Baby James became the namesake for the first Fotostrap - the James - and the inspiration behind our mission-based brand. Ten percent of every FOTO purchase goes to Fotolanthropy, a nonprofit that uses photography and film to share the powerful, uplifting stories of those who have defied great odds.
We’ve grown to be a global brand with photographers around the world choosing Fotostrap to secure their cameras. It’s a privilege we don’t take lightly. We treasure all of you - our family of creative professionals, artists and storytellers - and strive to equip and encourage as you capture beauty, truth and wonder.
Did you know that FOTO is one of the only camera strap retailers to...
- offer personalization.
- use genuine leather.
- design products specific for female photographers.
- choose American manufacturing and vendors.
- give back to a cause.
This is FOTO. This is our story.